Agent and advisors zone

Who's it for?

People who can’t afford to buy what they want outright.

Developments get Government funding to provide affordable homes to people who can’t afford to buy on the open market. As a guide, someone can buy with us if the monthly cost is less than 45% of their disposable income. Our simple home cost calculator shows customers what this means for them.

Can you earn too much?
On the whole, a customer will buy outright when they can afford to. Our home cost calculator also shows when someone earns enough to easily afford an outright purchase (monthly costs are 35% or less of their disposable income). They could buy a larger share of the property, or if still ineligible, would need to buy the old fashioned way.

A rough guide


— Household income under £60,000 a year
— Have savings of £1,500 to cover legal costs
— Monthly costs less than 45% of household income (after tax)

How much does it cost?

This depends on the cost of the home and the share chosen. Funding means the rent on the remaining share is subsidised so it’s almost inevitably much cheaper than buying outright.

A lower share = lower monthly cost, smaller mortgage and smaller deposit.

Customers can find a property then choose how they want to pay. Or simply put some example figures in to give them an idea.

The rent includes a service charge, which also includes buildings insurance.

What about fees and deposits?
We are here to help and will always try to find ways to help out and be flexible. Buyers will need to have some savings to put towards a deposit and legal fees. Roughly speaking this needs to be around £1,500 or more, but the home cost calculator shows specific examples.

What are the benefits?

  • A more expensive property for the same monthly cost.
  • Buy with a smaller deposit.
  • Need a smaller mortgage.
  • Get more for less – so you could choose the area you really want!
  • Get a foot on the ladder instead of just paying rent.
  • We’re vested in the property and the relationship. We provide management services to all our properties.
  • Buildings insurance is covered by the service charge.
  • Gain from any increase in value when you sell.
  • Benefit from 30 years of experience and expertise.

How to refer your customers

Step one – Overview and development info
Give an overview of the product. Use our literature / website to help.

Step two – Is it right for them?
Use our simple home cost calculator to help see what they can afford and how different shares can affect the monthly costs.

Step three – Understanding the costs
Be clear what percentage of the property the customer will own. And that rent and service charges are paid on top (where applicable).

Let us see your promotional material before it’s given out, so we can help make sure the details are correct.
We take no responsibility for information published by estate agents.

Step four – Contact us / complete application
Help your customer complete our application form before they send it to us.
Download our PDF application form.